
Early Foundations
Born in Barcelona and raised in the coastal town of Lloret de Mar, Axel grew up surrounded by creativity, tourism, and early entrepreneurial lessons. From selling refreshments to tourists to experimenting with pricing and marketing in his father’s photography business, he discovered early on that he loved building things and improving experiences.
A Path Shaped by Curiosity
Driven by a passion for technology and music, Axel explored academic and creative avenues across Spain and the UK. Whether studying engineering, producing in recording studios, or DJing nightly in Southampton, he consistently gravitated toward innovation, autonomy, and environments where creativity could thrive. These years shaped his multidisciplinary outlook - part technical, part artistic, fully entrepreneurial.
Building a Career Through Reinvention
After several attempts to break into the music industry, Axel pivoted unexpectedly into telecommunications, where he quickly excelled. That momentum led him to launch his own ventures, eventually forming Circle Cloud Communications (circle.cloud). Starting from scratch- handling sales, installs, support, and everything in between - Axel built the company into a rapidly growing operation known for precision, service, and thoughtful design.
Growing an Ecosystem of Modern Technology Companies
Over the years, Axel expanded into investment and software ventures, including MKMC Investments and later Minimal, a Dubai-based software company founded in 2024 that owns the intellectual property for all of his software products.
His primary focus now is We UC - a unified communications platform built as a modern alternative to Microsoft Teams and legacy PBX systems for small and medium businesses. Calls, video, messaging, and collaboration in one place. With a 20-person engineering team and horizontally scalable infrastructure, We UC represents everything Axel learned running circle.cloud for 15 years - distilled into a product designed around what businesses actually need from their communications.
Life, Values & Vision
Axel’s work is grounded in meticulous attention to detail, a love for beautifully engineered systems, and a belief that technology should enhance life, not complicate it. Outside of work, he prioritises family, wellness, and a flexible lifestyle between Spain and Dubai.
A Journey of Thoughtful Innovation
From childhood side hustles to global technology ventures, Axel’s path reflects a consistent theme: an obsession with improving how people connect, communicate, and experience the world through technology.