Jan 04
Patterns, Not Hours: How I Avoid Burnout
As a founder, you cannot escape work. Work is part of your life. Luckily I love my work and I
7 min read
Axel Molist
Technical founder. Building companies without outside investment. Thoughts on technology, business, life, and the balance between.
As Featured In
What I'm Building
A family of software products
I build software products through my company Minimal and distribute them through We UC. The flagship is Olatti, a unified communications platform for small and medium businesses, built by a 20-person dev team with no outside investment.
Alongside it: Quenta turns a photo of a receipt into a posted Xero transaction, Evalua checks call quality automatically, The Scheduler books field appointments from inside Zoho CRM, and Coet, still early, gives businesses AI employees.
See the products
Latest
Dec 29
Why Big Companies Can't Innovate: Airlines and the Big Ship Problem
Writing this at 37,000 feet on $20 Wi-Fi that doesn’t work reminded me why big companies fail. It’s not talent or money, it’s slowness. In the AI era, speed isn’t an advantage. It’s survival.
5 min read
Dec 23
Going All In on Software
There is something special about the craft of creating software. Building something piece by piece, something that initially only exists
6 min read
Dec 14
The Reset Button: Why Family Time Makes Me a Better Founder
Yesterday, I did no work. Zero emails. Zero Slack. Zero thinking about roadmaps or revenue.
Instead, I took my wife
2 min read
Dec 14
Why We Flew Our Remote Team to Istanbul for a Week
Running a geographically distributed team is one of the great privileges of modern business. We UC has team members across
5 min read
Dec 06
Three Days in Dubai: How I Use Travel to Reset and Realign
I'm writing this from an Airbnb in Dubai. I landed yesterday at 6am. I leave tomorrow at 10pm.
5 min read