Axel Molist

Axel Molist

Technical founder. Building companies without outside investment. Thoughts on technology, business, life, and the balance between.

As Featured In
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What I'm Building

A family of software products

I build software products through my company Minimal and distribute them through We UC. The flagship is Olatti, a unified communications platform for small and medium businesses, built by a 20-person dev team with no outside investment.

Alongside it: Quenta turns a photo of a receipt into a posted Xero transaction, Evalua checks call quality automatically, The Scheduler books field appointments from inside Zoho CRM, and Coet, still early, gives businesses AI employees.

See the products
Axel Molist working on We UC

Latest

Apr 19
What 6 Months of AI Coding Did to My Dev Team

What 6 Months of AI Coding Did to My Dev Team

Six months of AI coding inside a 20-person dev team, and what it means for anyone building software right now.
7 min read
Apr 05
The Principles That Guide Me in Business and Life

The Principles That Guide Me in Business and Life

My guiding principles I use for business and life.
12 min read
Mar 29
Five Things I Learned at the Cavell Summit Europe

Five Things I Learned at the Cavell Summit Europe

Sovereignty, voice AI, and where the telecoms industry is heading
8 min read
Mar 20
The Battle You Never Fully Win

The Battle You Never Fully Win

A lifelong journey with weight, dopamine, and the battle between short-term pleasure and long-term goals.
7 min read
Mar 15
I Spent Five Years Building Something Nobody Asked For

I Spent Five Years Building Something Nobody Asked For

The story of building We UC from scratch.
8 min read
Mar 08
On Taste, Simplicity, and the Courage to Make Something Beautiful

On Taste, Simplicity, and the Courage to Make Something Beautiful

Beauty has structure. Taste is not preference - it is a skill. And simplicity is not laziness but the highest expression of mastery.
7 min read
Feb 28
The State of AI Right Now

The State of AI Right Now

AI is no longer a single chatbot but a layered stack of thinking, building, doing, and creative tools, and once you understand that map, choosing the right tool for your business becomes obvious.
8 min read
Feb 21
The Gift That Opened Everything

The Gift That Opened Everything

The question I carry as a parent is whether curiosity still ignites in a world where the answers arrive before the questions are fully formed.
6 min read
Feb 17
The Future Is Already Here

The Future Is Already Here

The cost of energy, software, and services is trending toward zero. Here is why that changes everything, and what it means for the future of technology.
6 min read
Feb 08
Why I'm Investing in Silver Before Bitcoin

Why I'm Investing in Silver Before Bitcoin

I went to a crypto conference in Miami and came back thinking about silver.
6 min read
Jan 31
Who I Am and Why I Am Building This

Who I Am and Why I Am Building This

This is the story of building circle.cloud from 200 cold calls a day to 100+ employees and nearly £20m in revenue, why I hired a CEO to replace myself, and what I'm building next with We UC.
6 min read
Jan 26
Motivation Is Perishable

Motivation Is Perishable

My father could build anything, as long as the motivation lasted. This piece reflects on what he finished, what he didn’t, and how that shaped the way I think about timing, momentum, and starting before the urge fades.
4 min read