Mar 20
The Battle You Never Fully Win
A lifelong journey with weight, dopamine, and the battle between short-term pleasure and long-term goals.
7 min read
Axel Molist Cordina
Technical founder. Building companies without outside investment. Thoughts on technology, business, life, and the balance between.
As Featured In
What I'm Building
We UC
A unified communications platform built for small and medium businesses. Calls, video, messaging, and collaboration - all in one place. Designed as a modern alternative to legacy PBX systems and enterprise platforms like Teams.
We are a team of 20 engineers building this from the ground up. No outside investment. Just a product shaped by 15 years of running a telecoms company and understanding what businesses actually need.
Visit weuc.com
Latest
Mar 15
I Spent Five Years Building Something Nobody Asked For
The story of building We UC from scratch.
8 min read
Mar 08
On Taste, Simplicity, and the Courage to Make Something Beautiful
Beauty has structure. Taste is not preference - it is a skill. And simplicity is not laziness but the highest expression of mastery.
7 min read
Feb 28
The State of AI Right Now
AI is no longer a single chatbot but a layered stack of thinking, building, doing, and creative tools, and once you understand that map, choosing the right tool for your business becomes obvious.
8 min read
Feb 21
The Gift That Opened Everything
The question I carry as a parent is whether curiosity still ignites in a world where the answers arrive before the questions are fully formed.
6 min read
Feb 17
The Future Is Already Here
The cost of energy, software, and services is trending toward zero. Here is why that changes everything, and what it means for the future of technology.
6 min read
Feb 08
Why I'm Investing in Silver Before Bitcoin
I went to a crypto conference in Miami and came back thinking about silver.
6 min read
Jan 31
Who I Am and Why I Am Building This
This is the story of building circle.cloud from 200 cold calls a day to 100+ employees and nearly £20m in revenue, why I hired a CEO to replace myself, and what I'm building next with We UC.
6 min read
Jan 26
Motivation Is Perishable
My father could build anything, as long as the motivation lasted. This piece reflects on what he finished, what he didn’t, and how that shaped the way I think about timing, momentum, and starting before the urge fades.
4 min read
Jan 18
The Mobile Phone: My Journey and the Future
From a Nokia 5110 I couldn't afford a SIM card for, to running a telecoms company. 25 years of mobile phones taught me: features don't win. Experience wins.
7 min read
Jan 11
Microsoft Has Never Been For Me. We're Switching Anyway.
I avoided Microsoft for 20 years. We just switched 119 people to Microsoft 365.
Not because Microsoft got better. Because simplification matters more than preference at scale.
7 min read
Jan 04
Patterns, Not Hours: How I Avoid Burnout
As a founder, you cannot escape work. Work is part of your life. Luckily I love my work and I
7 min read